Despite the existence of the concept of Supply Chain for decades, very little is known about how companies come together and which factors they take into consideration when selecting their business partners. Furthermore, when operating in the Supply Chain, companies focus more on efficiently utilizing company resources than effectively satisfying customers needs. The aim of this research was to test and scrutinize the factors that suppliers, manufacturers and distributors/retailers consider most important in the decision processes of choosing partners in a Supply Chain. It investigated if...