Within only a few years, Facebook, Wikipedia, Twitter, You Tube and other social media have become an intimate part of everyday life. Web 2.0, the collective term for all forms of interactive online communication, is characterized by the overwhelming ability of users to collaboratively create content. The implications of Web 2.0 have become a central focus for interdisciplinary social science research. This book comprehensively addresses the profound impact of Web 2.0 on contemporary society and its dynamics in a multiplicity of fields. The chapters, authored by world-leading experts, vividly...