What is the Purpose of this Guide? In recent decades, corporate and employee communications and training have become increasingly important to organizations and enterprises in building and maintaining healthy productivity, strong corporate cultures and continuous growth. Video-based technologies that support these efforts have grown increasingly sophisticated and ubiquitous. In particular, satellite-based business television (BTV) and interactive distance learning (IDL) networks, employing one-way video transmission, have been widely adopted and successfully utilized by numerous...

New media technology and applications are evolving at a rapid pace. How consumers and employees use the technology to view video and rich media content is changing just as fast. Companies are challenged with keeping up, but face numerous questions and issues to address such as: What media to embrace? How to address the constant influx of new media? How to leverage the cloud? How to manage the video and rich media content? This book is designed to provide business executives vision, structure and guidance for gaining a competitive advantage via the use of video and dynamic media. It provides...

This book is written for business individuals in a position to provide, support, use and/or enhance enterprise communications: Video and media managers; video producers; visual and electronic graphics specialists; webmasters; IT and telecommunications specialists; trainers and educators; merchandising and marketing executives; and executive management and corporate communicators. It is a resource for information of, from and about enterprise communications that: Provides an overview of driving applications in the enterprise: Communications, training and education, and merchandising-based...