Search engines are the most preferred partner of a techie these days. This book is all about the working of a typical search engine. The key ideas about indexing, retrieval, crawlers & search engine optimization has been discussed in details with supporting case studies. Additionally the techniques of optimizing a website has also been discussed which can be a really helpful for a business house as well as the techies working on web technologies in the field of search engine optimization to boost up the clients business.