Seminar paper from the year 2012 in the subject Economics - Micro-economics, grade: 1,2, University of Applied Sciences Bremen, language: Estonian, abstract: 1. Introduction In his famous article "A Behavioral Model of Rational Choice" from 1955, Herbert Simon already called the concept of the Homo Economicus into question and explained: "The concept of "economic man" is in need of fairly drastic revision. ...] The task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to information and the computational capacities that...