This book defines investors sentiments as investors attitude and opinion towards investing in the stocks. Investors sentiment has been a serious subject of study in the finance literature for a number of years. The research in behavioural finance is comparatively less in India. It is not possible for all retail investors to make a successful investment decision at all times. A better undertaking of behavioural process and outcomes is important for financial planners, investors and others. It is good to study periodically the investors sentiment to find out what really influence them. An...