Master's Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of New England, course: Strategic Management, language: English, abstract: The purpose of the report is to provide a detailed analysis of Costco industry external environment, critically analyse the company and provide a detailed analysis of resource and competitive position, identify the generic strategy Costco is using to achieve a source of competitive advantage and finally, develop a new five-year strategy for Costco. Costco Wholesale Corporation operates a chain of...