This objective of this research study is to investigate and examine the various factors that provide some bearings on the longevity of small, Chinese family-owned firms from a Malaysia perspective. There is indeed a scarcity of empirical journals and literatures related to this aspect of study that influence on the longevity of the Chinese-owned firms in a developing economy like in Malaysia. Subsequently, there is an urgent need from other researchers to increase their research in this field of study in order to generalize the explanation of factors that impact the longevity of family...