A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contribute to the current scientific knowledge on how the valence of online reviews affects product performance. Using applications from the AppStore, we conduct an independent groups experiment to assess the mean changes in peoples evaluation of these apps as a result of online word-of-mouth. Furthermore, we add three moderating variables to analyze this relationship. The findings show that negative...