Mango, the worlds most luscious fruit, has been recognized as the "king of fruits" long back. The area and production of fruits in general and mango in particular have increased many folds during the last fifteen years. This has also brought in many problems with regard to production and marketing of the fruits. Cultivation of fruits contributes to the health, happiness and prosperity of the farmers. The standard of living of the farmers can be judged by production and consumption of fruits per capita. The returns from mango cultivation depending on the various factors namely, the quality of...