The book questions the relevance of cricket-a 'hard cultural form' which was introduced during the colonial period, in the contemporary, post reform India. Through a discussion on sports films, and the Indian Premier League-the successful Twenty-twenty cricket league, the book locates cricket a midst the transformation in the imagination of the Indian nation. In India, post the initiation of the economic reforms, it demonstrates, cricket has become a convenient tool to market nationalism and consumerism and has been appropriated by business houses, the film industry and various governments....
The book questions the relevance of cricket-a 'hard cultural form' which was introduced during the colonial period, in the contemporary, post reform I...
