From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.
From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, c...
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message.
Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a...
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketi...