Bachelor Thesis from the year 2011 in the subject Economy - Environment economics, grade: 1,7, University of Southern Denmark, language: English, abstract: The purpose of this paper is to provide a profound analysis of the motives for the non-switching behavior to green power vendors in Germany. While academic research provides many potential reasons, only a few have concentrated on internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to...

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretical...

Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Personal und Organisation, Note: 1,3, Hochschule Harz Hochschule fur angewandte Wissenschaften (Fachbereich Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Eine Sonderumfrage des Informations- und Forschungsinstitutes (IFO) im Oktober 2010 ergab, dass bereits heute 37 Prozent der Unternehmen mittelmaig bis stark vom Fachkraftemangel betroffen sind. Bis zum Jahr 2020 erwarten sogar 71 Prozent der befragten Personalleiter, dass ihr Unternehmen mittel bis stark davon betroffen sein wird. Entsprechend ernst zu nehmen ist die...