Colombia is a country rich in natural resources, biodiversity and has a very wide tourism offering. Despite this; Colombia is not considered as a potential tourism destination due to the poor image of the country around the world. During the last several years the situation has slowly changed due to government policy however; it seems that erasing the bad image produced from five decades of violence and social problems is not an easy task.This book seeks to communicate and explore new ideas and strategies than can be applied by the Colombian government in order to change the tourism image of...