This book explores memory performance for smartphone workloads. We design a Video Conference Workload (VCW) to model typical smartphone usage. We describe a trace-based methodology which uses a software implementation to mimic the behaviour of specialised hardware accelerators. Our methodology stores dataflow information from the original application to maintain the relationships between requests. We first study seven address mapping schemes with our VCW, using a first-ready, first-come-first- served (FR-FCFS) memory scheduler. Our results show the best performing scheme is up to 82% faster...