In a world that's increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people's opinion to buy have been greatly influenced by the impact of advertising. The impact advertising can have on the culture of a country. The globalized economy uses the same commercials in a lot of different countries, which...

The attitude of employees plays a very vital role in the productivity of the organization. Attitude is one of the hidden, hard-to-measure factors that end up being crucial to the success of a company. Engaged, satisfied workers are more attentive than disgruntled employees, and more invested with the outcomes of their work. This research aims at studying the employees' attitude towards the organization with special reference to STC Jazan. The analysis and recommendations may be useful for especially for STC, other companies, researchers, professionals etc.

One of the most striking aspects of Mobile phones is the rate at which they are becoming more complex with the evolving technology. With the increase in the features of the mobile phones the students have become habitual of its usage. Most of the time, they remain busy in utilizing one of the features of mobile phone, which has both positive and negative aspects. This research aims at studying the usage of mobile phone among the University students.