PERSONAL MARKETING What follows is a method (Structured Selling) used to sell yourself and your ideas successfully. It teaches a technique that helps you to maintain high levels of credibility in situations encountered daily. PERSONAL MARKETING... The art of consistently selling ourselves and our ideas follows a simple four-step process. Using every-day examples, Andrew Stevans demonstrates how anyone can achieve success in both their personal and business lives... 1. ESTABLISHING RAPPORT: by acting in a relaxed and friendly manner toward those we meet, we are laying the ground work for...