Aktual'nost' izucheniya obraza zhizni v nastoyashchee vremya diktuetsya praktikoy sotsiokul'turnykh izmeneniy, obuslovlennykh globalizatsiey.Krizis bazovykh tsennostey, sostavlyayushchikh osnovu obraza zhizni, priobrel naibol'shiy masshtab v byvshikh sotsialisticheskikh stranakh i, prezhde vsego v Rossii. Usilivaetsya protsess desakralizatsii tsennostey natsional'noy kul'tury i "vesternizatsiya" kul'turnykh potrebnostey i interesov - v pervuyu ochered' molodezhnykh grupp naseleniya. V silu osoboy vospriimchivosti i vysokoy sotsial'noy mobil'nosti studencheskuyu molodyezh' eti izmeneniya...