Ashraf Muhammad Uwais Zaheer Mohammad Shoaib Ahmad Jamal
There has been an upsurge in the number of coronary artery disease (CAD) cases worldwide, of late now, and CAD, as such, looms large among the killer diseases of the world. In the current scenario, India stands as the CAD capital of the world. It is postulated that more than half of the worldwide cardiovascular risk burden will be borne by India and the Indian sub-continent in the next decade Gupta R et al, 2008]. There is a significant difference in the prevalence of CAD with respect to gender, age, ethnicity and cardiovascular disease has been emerging as a major health burden in the...
There has been an upsurge in the number of coronary artery disease (CAD) cases worldwide, of late now, and CAD, as such, looms large among the killer ...
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace.
To date, scholarship in the area has been lively but...
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural dif...
