This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.
This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relati...
The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the...
The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditiona...