Information technology, particularly the Internet has the potential to radically change the way business is conducted, offering a competitive edge and a gateway to the global marketplace. The explosive growth and commercialisation of the Internet has opened up a vast arena providing more opportunities for businesses, particularly SMEs to sell their products and service to a global audience than they would have be able to afford to reach using the traditional methods. Drawing on case studies of SMEs, the book addresses the critical issues of the opportunities and the risk involved in...

Today's business landscape is changing rapidly and Information Technology (IT) solutions that support these businesses are aligning service strategy and targets towards satisfying ever changing business needs. Most companies are now compelled to rely almost on IT for all their business process transactions; especially multinationals. This calls for huge investment in IT and related resources. This is where it becomes imperative for the IT departments to deploy convincing customer satisfaction strategy that will guarantee their continued existence and relevance in these organizations. The book...