This book envelops theoretical aspects of CRM in relation with hotel industry in Indian scenario. Customer relationship management is a paradigm shift for developing nations and majority of market oriented organizations are not following CRM as their main frame strategy. Understanding the segmentation, profile of targeted customers and designing CRM to facilitate its implementation is an urge. The model for relationship management of customers has been worked out which can be computerized to generate desired report for implementation.

Present work is the work submitted for the award of M.Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The study was approached at macro level. The broad parameters of demographic and psychographic variables were bring in use to collect data from samples and data analysis has been worked out using advanced statistical tools.

The book highlights on behaviour of employees who work in IT industry in Pune City. Mainly highlights pros and cons of Quality of lifeanand quality of wowork life of employees. It represents impact of e-business on personal as well as profesional life of employees.Also comprises concepts related to e-business viz. flexitime, flexi time at work and work from home.