The global spa industry is still in its infancy even though it is the fastest growing leisure industry. Besides hospitality industry the spa industry is also integrated with other branches and fields, such as architecture, property development, landscape design, fashion, food and beverage, fitness and leisure personal development as well as traditional medicine. To stand out in the hot spring industry, good service quality has become the most important issue for competitiveness. Therefore, the purpose of this book is to discover what services must be offered and moreover, recognizing the...

Problems caused by non-participants in tourism activities have been attracted the attention of many tourism researchers over the past decades. In every community there are a number of residents who are not participating in tourism activities due to many unknown reasons and dont consider tangible benefits of tourism. Thus understanding their behavior toward tourism development seems crucial for a better planning. This study tried to evaluate the supporting behavior of non-participants in the case of Banghuris homestay, Malaysia. Thirteen non-participants interviewed during the data collection...