The Indian economy continues to grow as a global economic powerhouse.Indias development is particularly impressive given the considerable obstacles in fostering economic growth.These obstacles are truly epic with widespread poverty, limited natural resources, and one of the largest populations.While this growth is impressive, India continues to have hundreds of millions in abject poverty and much of the economic prosperity has been fairly localized to specific regions and sectors. At the same time,it is important to note,that Indias economic miracle is a recent phenomenon & that future...

The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi, India