This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling--or wired TV--that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia...
This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling--or wired TV--that to...
This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling--or wired TV--that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia...
This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling--or wired TV--that to...
The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers---the suits---who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media...
The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is freque...
The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers---the suits---who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media...
The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is freque...
