Celebrity Branding You(r) laser focuses on one of the most profound yet simple business concepts that will revolutionize your business. By Celebrity Branding(r) yourself as the expert in your field, you are able to distinguish yourself and your business in such a way that you can eliminate any competition you may have. While prospects may shop other alternatives for your product or service, in the end the only way they can get you and your unique style and talent is to buy from you and your business. This method of growing a business not only offers the advantage of brand identity but also...

Individuals pursue success as a goal. Success is a condition based on the outcome of your movement from your point of origin to your chosen finishing line. This obviously varies by individual and situation. In business, success is commonly measured in goal achievement, dollars and/or recognition. As a guide, it is always useful to look at philosophies that successful leaders propose to move you towards your goal of success. In fact, that's what makes this book so valuable. Here are some of the world's leading professionals who have achieved success. They discuss their accomplishments for your...