Write a decent book, Tweet a few times, accept any spontaneous reviews graciously, and keep all of your friends... This isn't a 'How to sell a million copies' or 'How to be a New York Times bestseller' guru session. This is not for seasoned 'Authorpreneurs' looking for new promotion and sales tactics. It is NOT a tried-and-tested formula for writing a blockbuster novel. And it will not tell you how to become a billionaire through exploiting your hidden USP (Unique Selling Point). Neither is it a Zen lifestyle guide, telling you that it is simply a case of convincing the world (and yourself)...