What makes a successful public relations program? Does my business really need it? Can I do it myself? Unless you are a hot celebrity, a top CEO, or just discovered the cure for the common cold, good PR just doesn't happen on its own. It takes a lot of skill, and consistent hard work over a period of time. It's part art, part science and when practiced correctly, the results are very rewarding. Former Hollywood publicist, Cyndy Hoenig, provides little brands with the tools to create a successful PR campaign to start getting your brand the recognition it deserves. "Cyndy's entertaining and...