The longevity and productivity of every NGO hinges on its capacity to effectively mobilize resources for its cause. Based on extensive research and years of professional practice, this book examines critically the issues and challenges of existing practices for fundraising by NGOs in the developing world and the pitfalls involved in towing the traditional model without taking into cognizance the changing trends in NGO funding. By using credible successful examples, the book tasks NGO leaderships on the exigency of adopting a new hybrid model of resource mobilization that innovatively blends...