Technology has provided conference and event owners with the opportunity to affordably engage with a much larger and more widespread audience than was previously possible; those not in the room - the remote audience. People engage when they invest their time (and sometimes their money) in an activity in exchange for receiving something of value to them. The more of their precious time they invest, the more engaged they are. If you are responsible for your organisation's events, this book is a guide to help you avoid some of the fundamental mistakes that are easily made when embarking on web...