What is the most important ingredient for an effective speech or presentation?

Whether you are one who speaks only on rare occasions or you find yourself addressing an audience every day, this book will be an invaluable tool. Beneficial to the experienced pro as well as the new beginner, Secrets of Dynamic Communication is a practical and effective handbook for powerful presentations of all kinds. It takes the reader through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience. The first half is...