Killer Ideas. They re out there. Wild, unpredictable and dangerous. So powerful they can stop a person in their tracks, turn a life around, start a revolution, or even change the world. Hunting the Killer Idea takes the intrepid reader through the jungle of the mind as the creative process is brought to life in vivid detail. Examining what it is that makes great ideas stand the test of time as we attempt to capture the essence of creativity. Along the way we talk to those who have hunted down their own Killer Idea and lived to tell the tale. An artist, Ad-legend, anarchist, rock-star,...
Killer Ideas. They re out there. Wild, unpredictable and dangerous. So powerful they can stop a person in their tracks, turn a life around, start a re...