Nail It Then Scale It is the first lean startup book to help entrepreneurs through the process of launching a high-growth company. The book includes not just high-level principles, but a distilled, step by step guide of key actions successful entrepreneurs take to reduce risk and increase success. NISI answers key questions including: Why do most new businesses fail? What first steps do successful serial entrepreneurs take? What are the most common failure traps and how can I avoid them? Based on years of research and observation, Furr and Ahlstrom conclude that startups often fail by doing...