Everyone and their mother is online and using social media. What about those that aren't interested? Kerry Rego is the leading social media consultant in Sonoma County, CA and wrote this book with that audience in mind. These individuals and business owners doubt the value of digital media, don't want to use online tools, but need to understand the risks of inaction when it comes to their reputation. Kerry's specialty is helping everyday people navigate and understand the confusing world of new media. Her book is easy to understand, non-threatening, and covers: the meaning of reputation...