Praise for Content to Commerce "Social media has fundamentally changed the way we do business today. This book is a terrific blueprint for how brands can successfully drive social media marketing at scale." —Pete Cashmore, CEO and founder, Mashable "Avi Savar was a savant when it came to knowing that brands were becoming the new media (long before most had any idea this was the case). Now with Content to Commerce , he illuminates the path from theory to operational practice—convincingly showing that, to indeed be the new media, brands have to act much like a traditional...