Jim ran a profitable lawn mowing business for over twenty years. When he went into business with his son in 1983, there was no book, so they learned everything the hard way, through experience. After retiring in 2005, Jim wrote a guide that cuts right to the heart of the mowing business, showing you how to find customers and keep them happy, and how to operate efficiently, so you'll maximize your profits. As Jim learned, trial and error is slow and very expensive. Early on, they made the same mistakes over and over, spending whole seasons using wrong machines, pursuing wrong goals. You can...