Why on earth would anyone title their book -Stick it In Your Ear- anyway? There are three reasons why: Often times when people are confronted about their hearing problem, they will push back, and maybe even tell you to 'stick in your ear'. The irony is that if they would stick it in their ear, that is a precision amplifier (hearing aid), they could improve their life, and the lives of those who communicate with them. The third reason is revealed at the end of the book.