The economic context of this text is presented at the level of an introductory micro-economics course. Some calculus is presented in footnotes in a few chapters, except for Chapter IX where it is used for the development of the concepts of market power. Since elementary calculus is required in the undergraduate curriculum for both economics and business students, this mathematical and associated graphical analysis is appropriate for this exploration. Those wishing to avoid this mathematics, however, should still benefit from the material of pages 1 - 6, and 22 - 30 of Chapter IX, where...