Activism in any social movement group is, as Deborah Gould observes, a project of collective 'world-making'. It is about changing the world out there by influencing policy and public opinion, but is also about the way it transforms the lives of participants - activists generate new identities, cultures, social ties, rich and varied emotional experiences and interpretations of the world around them. Movements are more likely to be able to attract and sustain support when as projects of collective world-making they feel compelling to activists and would-be activists.

Activism in any social movement group is, as Deborah Gould observes, a project of collective 'world-making'. It is about changing the world out there by influencing policy and public opinion, but is also about the way it transforms the lives of participants - activists generate new identities, cultures, social ties, rich and varied emotional experiences and interpretations of the world around them. Movements are more likely to be able to attract and sustain support when as projects of collective world-making they feel compelling to activists and would-be activists.