Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization....
Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategie...
Whether you're a parent, an employee, a manager or an executive, you have the power to build and maintain personal and business influence with an ever-widening audience of people. This has many ramifications for the future of sales in the digital age, because the mechanisms by which we expand our personal influence are being created at an exponential rate, giving people the ability to have an effect from anywhere, anytime for any reason.
This book explores that power, and how businesses can take advantage of it by helping their employees become more influential and working with...
Whether you're a parent, an employee, a manager or an executive, you have the power to build and maintain personal and business influence with an e...