This book treats discovery and invention as processes of knowledge transformation. This process of transformation also covers the way in which scientists persuade and inventors create markets. New discoveries and technologies are not simply the result of organizational agendas and market forces; they are created by human beings who transform both nature and society. One of the goals of this book is to take technological and scientific thinking out of the realm of mystery and give a wider audience the tools to begin to comprehend it. An additional goal is to show how ethics can be used to make...