"Animal Impact" is a behind-the-scenes look at how some of today's most respected animal protection advocates are making a difference. Using this book's how-to framework, newcomers to the field can get a fast start to move the public, businesses, and government to act for animals. Veterans will benefit from fresh ways of thinking. Students of social change will gain perspective on strategies, campaigns, and programs and learn to apply social marketing theory to craft successful efforts. "Animal Impact" has garnered praise from movement leaders, including Peter Singer, author of "Animal...