A world full of self-help books and we still need help. One self-help book followed by another, like cars rolling off an assembly line. And so the cycle of reading continues. We've become addicted to self-help books. What's gone wrong? As we grab the next self-help book, barely having finished the last, we've assumed the genre reflects and satisfies our need for self-fulfilment. And yet, it's always playing catch-up. I examine how the self-help genre is embedded in a dominant ideological current running through ever-increasing parts of our culture. The individual is the site where all the...