This book is written for Westerners who are curious enough to penetrate the exotic mystery of modern China, even though I know it is impossible for Westerners ever fully to do so. At a time when overly broad stereotypes about the Chinese abound in the West, Redneck in Red China is designed to help the Western reader to ameliorate the untoward effects of these over-generalizations. The reader will discover that not all Chinese eat cats and dogs, and most Chinese love Americans; some students even wear American flag T-shirts. At a time when geopolitical tensions between the superpowers dominate...

In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In...