Second Edition of the world's most popular guide to Design Thinking Process and Methods The most detailed Design Thinking guides available Written by one of the most internationally experienced designers in the world. Used as a text in leading design schools including Parson Graduate Program in New York and University of California. Expanded content & case studies Process & 150 step by step methods described Templates & teaching exercises

Traditional design methods struggle when dealing with complex or chaotic problems or with large amounts of data. The affinity diagram organizes a large quantity of information by natural relationships. This method taps a team's analytical thinking as well as creativity and intuition. It was invented in the 1960s by Japanese anthropologist Jiro Kawakita and is sometimes referred to as the KJ Method. For around 50 years affinity diagrams have been an essential pillar of what is known as the Seven Management and Planning Tools, used in Japan. The seven management and planning tools are used in...