Top tech companies have realized that technology's survival requires more developers; it requires designers. That’s fundamentally changed the role of designers. This book shows designers how to lead inside today's tech industry, steer the direction of projects; be the glue between technology and customers, and change how designed is valued.

Top tech companies have realized that technology's survival requires more developers; it requires designers. That’s fundamentally changed the role of designers. This book shows designers how to lead inside today's tech industry, steer the direction of projects; be the glue between technology and customers, and change how designed is valued.