This book describes a new economics: Company P&L Economics. This new economics helps managers increase total sales revenue, and improve the profitability of total sales revenue. This new economics also enables managers to control costs in relation to cash earned, and to improve the achievement of desired profitability. Company P&L Economics uses the data in the company's chart of accounts, but uses these data in new and different ways. Company P&L Economics uses concepts and measures from the discipline of the economics of the individual business firm. Company P&L Economics combines with...