Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and...
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the produc...
Designtenkning fAr stadig stOrre oppmerksomhet. NAEringslivet og myndighetsorganisasjoner ser pA designtenkning som en mAte A finne nye lOsninger for sitt publikum, ved hjelp av kreative virkemidler. Designtenkning skal bidra til organisasjoners overordnede strategi, og kan gi verdifulle innspill til utviklingen av nye produkter og tjenester.
Det lille heftet om designtenkning viser en kortfattet og direkte steg-for-steg-prosess, som gir en opplAEring i bruken av designtenkning som en tilnAErming til innovasjon. Heftet er fylt med praktiske Ovelser og eksempler, men inneholder ogsA...
Designtenkning fAr stadig stOrre oppmerksomhet. NAEringslivet og myndighetsorganisasjoner ser pA designtenkning som en mAte A finne nye lOsninger f...
Design thinking is a holistic approach to development engaging key stakeholders on a journey of continuous improvement and learning. The booklet is filled with a short and concise step-by-step process, which gives a practical training in design thinking as an approach to innovation, but also contains an introduction to the background of design thinking from a theoretical perspective. The booklet shows how design thinking is about embracing a continuous improvement of the company or organisation’s work, while people are the focus. The Little Booklet on Design Thinking is valuable for...
Design thinking is a holistic approach to development engaging key stakeholders on a journey of continuous improvement and learning. The booklet is...
