Why a Book about Marketing Methods for Small Factors & Brokers?
As anyone in business knows, if you don't have customers, you don't have a business. Marketing is the way companies attract new business to their establishments, and a factor, like any company, must market effectively to keep the business alive.
The question is, how do you start - and continue - to find new prospective clients your factoring business can help? That is the issue addressed by "Marketing Methods for Small Factors & Brokers. " But there are so many ways to attract prospects; which ones should "you" use?...