Even when products and systems are highly localized, rarely is there one design suitable for a single, mono-cultural population of users. The products and systems created and used are cultural artifacts representing shared cognitions that characterize mental models that result from interactions with physical environments. Thus, culture is embedded and impacts the extent to which products are usable, accessible, useful, and safe. Products and systems that deviate from users mental models may have negative consequences for users, ranging from minor annoyance to more serious consequences such...